I sometimes wonder at the lack of imagination of some of the Brandings! And sometimes the complete disconnect from its target audience.
Take for example the TV commercial by Moser Baer (MB), one of the largest developers and manufacturers of removable data storage system in the world. Now they are airing a commercial where a newly married couple are using the MB CDs to store the marraige photos. I admit the intentions are good; but the end result is BAD! How can they air a commercial targeting such narrow a band of target audience!
Now, let us look at the latest Nike Ad - 40years of efforts gone in 9 sec (something like that)! Isn't it a very negative way of saying thing? exactly opposite to Nike's portrayed image? It would have been better if it was like " 40 years of efforts accumulated in 9 secs!"
Guess what? I even wrote about this to Nike HQ in USA. I got a reply "cant respond to emails from India, pls conatct Singapore" !!! Hahaha!
Comments, pls........
1 comment:
There are a few adds that really strike the cord. The VIP "bye bye " add campaign was a typical case. They connect the add with the dream and emotions of travelling. Showing a little girl crying while her mum goes away, portraying a story behind every travel, makes a lot more sense than the 10 years earlier " Dekho yeh suitcase kitna sasta aur tikau hai " type of adds.
The Avenger add " I feel like god " is a another typical example.
But making such adds needs real good creativity else they turn out to be like the MB add which seems pretty stupid.
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