Who says Brands can last!

I sometimes wonder at the lack of imagination of some of the Brandings! And sometimes the complete disconnect from its target audience.

Take for example the TV commercial by Moser Baer (MB), one of the largest developers and manufacturers of removable data storage system in the world. Now they are airing a commercial where a newly married couple are using the MB CDs to store the marraige photos. I admit the intentions are good; but the end result is BAD! How can they air a commercial targeting such narrow a band of target audience!

Now, let us look at the latest Nike Ad - 40years of efforts gone in 9 sec (something like that)! Isn't it a very negative way of saying thing? exactly opposite to Nike's portrayed image? It would have been better if it was like " 40 years of efforts accumulated in 9 secs!"

Guess what? I even wrote about this to Nike HQ in USA. I got a reply "cant respond to emails from India, pls conatct Singapore" !!! Hahaha!

Comments, pls........

SCM and beyond

wow! i survived upto today to the world of blog!

now, i got a response on my yesterday's scrap, I guess the writer is a software professional. Ok, let me clarify, by SCM I didnot, absolutely, meant IT/software related developments or opportunities! Supply Chain Management is simply the constant search for improving the way you get the basic components that you need to make your product or service. So, I meant the whole lot of back-end services, which has the possibility to become a multi billion dollar industry by itself in India, that is required for each and every organization - it could include IT, raw materials, packaging, transportation, warehousing, etc.

Let us take for example of a big retailer who wants to have vegetables, as a private label, sold through his hypermarket. So, how does he source them? Should he go and talk to the nearest vegetable market? or the nearest farmer? how is he going to supply this to all his 50 outlets accross the country? How is this to be packed, transported or warehoused? How does he make sure he has the best and the fresh vegetables everyday at his store?

Now think about it? Does it make sense?

Welcome back ! to me! well i am back. I was thinking about the business opportunities in India, and some thing that stuck me is the huge potential in the Supply Chain management - be it for retail, manufacturing, transpostation, etc. Take for example India's organized retail sector - only about 2-3% of the total retail activities; while the potential is mindboggling - an E&Y report says, about 300 mil household in the middle class category and is growing. And such potential is attracting world class players like Wall Mart, Tesco etc. Even Max from Dubai is planning 10-12 hypermart during the next 1 year, leave behind the mega project of Reliance! Now with all of them coming up, there will be a whole lot of activities in Indian market, and SCM will take a Key role for the success. Any one out there planning a career out of it? I am a game!

Today is the first day for me into the world of "blogg". I hope to keep myself motivated to come back to this again n again. I request all other specialized, seasoned bloggers to help me in continuing in this community.

I should back tomorrow with some thoughts, I guess